Google has now imposed a massive change in the Google review system, which allows users to leave a review without unveiling their identity. They can now leave a review under a custom name and hidden profile details. This revolutionary update will encourage more users to leave reviews who were previously afraid to do as that revealed their identity. This is a huge bonus for sensitive industries like law, therapy, and rehabilitation centers, where people were hesitant to share their experiences first. This update might have fixed that, but it has raised a concern about the increase in spam reviews, which was already a huge issue. Businesses should strategise, considering this update in mind, to take the most benefit out of it. Here are a few suggestions on how to improve that.
Strengthen Your Monitoring Process
A specific team should be addressed, whose only purpose should be to review every incoming review. Identify suspicious patterns and flag content that violates Google’s policies. If the review looks suspicious, you can report it as spam. However, to acknowledge future customers that you take their concerns seriously. You should reply to all reviews respectfully by acknowledging their review and trying to find solutions to their query, regardless of who has posted that.
Encourage Reviews From Real Customers
Encouraging your audience to leave a review on your site is almost necessary now to battle the increasing spam reviews. This can be done by leaving a review sign after every transaction. Furthermore, adding QR codes in-store or reminding customers through email or WhatsApp to leave reviews can be a massive factor in achieving authentic reviews. A high number of authentic reviews reduces the impact of isolated anonymous comments.
Focus On Content Quality
The most important factor to attain positive natural reviews is to enhance your product or service quality to the max. As that will encourage the customers to leave a review on your site on their own. Additionally, reviews that are gained through great personal experiences are the ones that other people trust as well. After all these great reviews, if we even face negative spam reviews, it doesn’t matter because then the criticism holds less weight.
